The User Engagement Blueprint will fix how you engage with your users with the Start-Stay-Stick KPI framework
The User Engagement Blueprint is a data-led framework built for analysts and product teams, that teaches you how having a user-centric approach to analytics can add value and generate engagement without drowning in dashboards, chasing vanity metrics, or resorting to dark patterns. It is based on years of behavioural data and insights from real digital products. Get started right away with practical steps.
You have the data but not the framework to make sense of it
Your app fires thousands of analytics events a day. Tools like GA4 collect all of them, and when leadership asks why retention is flat, you still don't have an answer, because there is no organising framework.
I've been there. You build another dashboard, report DAU and MAU because they are what everyone recognises, and watch dev time drain into shots in the dark, instead of focusing on what users are actually interested in.
None of this is a skill issue.
You were handed lofty engagement targets with no working definition of engagement and no best practices. The Blueprint filled that gap for me, and it can do the same for you.
The Start-Stay-Stick lens
Point the lens at any feature or call-to-action in your app and ask three questions: are users starting it, are they staying to the end, and is it sticking as a habit?
- Start
- Are users starting it?
- Stay
- Are they staying to the end?
- Stick
- Is it sticking as a habit?
Behind those three questions sits a calculation, a visualisation approach, and a decision matrix that reads your chart for you and tells you where to apply your problem solving skills.
There is also a correct order to work in, borrowed from lean manufacturing's continuous improvement discipline, and most teams run it backwards. The Blueprint gives you the exact definitions, the chart setup, the matrix, and the order, so the diagnosis takes a week instead of months or years of guess work.
Built on measured results, not theory
Every recommendation traces back to four years of behavioural data from a real world product. Here is a sample of what that data produced:
- 4x
- First-day activated users retained at four times the rate of everyone else: 38% second-week retention versus 9%.
- 3x
- Removing one step from the registration flow tripled completion, from roughly 20% to 63%.
- 42% to 84%
- Rewriting the onboarding questions took completion from 42% to 84%, with no new screens and no new logic.
- 19%
- A single notification, timed to a precise window after enrolment, brought 19% of a 47,700-user cohort back the same day.
These are shared as ready-to-deploy quick wins inside the ebook. The User Engagement Blueprint teaches you how to find the same results for your platform.
What you get to skip
Most growing apps rediscover these lessons through a year or more of undirected experiments. By then funding gets cut and projects stall. The Blueprint hands you the steps to take, in a way that is easy to communicate.
Remember, no matter your market, you are competing for attention against Instagram and TikTok. But you do not need to copy their tactics.
The Blueprint shows how to build habit-forming experiences by providing value to users instead of extracting it. Transactions, brand affinity, and community follow as byproducts of a relationship users chose to keep.
What's inside
- Part 1: User Engagement
- The Digital Value Loop, a reframe of the entire user lifecycle around one idea: enjoyable experiences drive future engagement, and future engagement creates the opportunities for transactions.
- Part 2: Measuring Performance
- The complete Start-Stay-Stick KPI framework: metric definitions, the visualisations to build, and the decision matrix that converts a trend into a specific next action, taking the guess work out of turning insights into action.
- Part 3: Testing and Learning
- A stripped-down A/B testing framework that turns your diagnosis into evidence-based hypotheses, with guard rails, eligibility rules, and plain-language statistics. Proof that you do not need fancy models to understand what your users' behavioural data is telling you.
- Bonus content
- A deep dive into the user lifecycle, and the six byproducts of engagement that compound over time: brand, community, data, feedback, satisfaction, and team capability.
Get started this week
You can run the first steps against your existing analytics data the day you open the ebook. If you have historic data, you can produce your first Start-Stay-Stick diagnosis of real events within your first week: which metric is failing, why, and what to change.
Stop drowning in dashboards. Get the Blueprint and ask your data the right question.