How to Quantify the Benefits of Retention (Part 2)
overview of the retention benefit calculator, acquisition spend options
How to Quantify the Benefits of Retention (Part 1)
overview of the retention benefit calculator, MAU Ceiling and monthly cohorts
How to Spot Acquisition Masking Churn
Changing the way you present your MAU charts
How to Reframe Conversion for Engagement Based Apps
Blog-friendly version of Section 1 of the User Engagement Blueprint
The Anatomy of MAU (Monthly Active Users)
Scratch below the surface of the popular headline KPI
Why Did Users Stop Engaging with this Feature?
Application of the Start-Stay-Stick framework on a sample feature
World Cup 2026 Loved Vanity Metrics
I smack talk MAU and FIFA
Is Your CEO A Magpie?
Is a magpie attracted to shiny things, like PowerPoint decks, or is it really just a myth?
Why I'm here
I introduce the User Engagement Blueprint and what drove me to build it