Your MAU is going up. But the majority of users behind this number have already left.

A framework for finding which parts of your product are earning their keep, and what to do about the rest.

15 years of career knowledge
4 years building a live product
distilled into a useable framework

Introductory price of just CHF 30

Whether you're the founder, head of product, product manager, growth or analytics lead, if you are growing an engagement based platform and are accountable for the KPIs, the User Engagement Blueprint is for you. Remove the guess-work and get the systemic approach you need.

The MAU number on your weekly deck is counting users who already left

MAU increases as you acquire new users.
It keeps going up even though users are not being retained.

You put together another report with the figures everyone recognises.
But nobody on the team is sure what exactly they should do with the information.

You were handed engagement targets without a definition of engagement.
What is missing is not data.
It's about installing the right data system.

3 things you will be able to do if you implement the Blueprint

1. See who comes back: Measure the people who return, not the ones who signed up
2. Analyse the data: Improve the product based on what the users need
3. Know what worked: Test the changes you make. Stop shipping on instinct.

If you already have historic data, the first diagnosis is done in one day.

The frameworks and principles laid out in the User Engagement Blueprint were built and tested on a real product with real results.

4x: First-day activation took second-week retention from 9% to 38%.
3x: A/B testing approach improved registration rates 20% to 63%.
2x: Rewritten onboarding questions doubled completion, 42% to 84%. No new screens.
9K: One well-timed notification brought back 8,919 people the same day.

The User Engagement Blueprint will teach you the same system, methodology, and best practices so that you can apply them to your platform.

Inside the User Engagement Blueprint

The User Engagement Blueprint is split into 3 main parts that seek to establish a continuous improvement culture within your team as you develop a user-centric platform.

Reframing engagement: The Engagement Loop, and what a conversion event actually is for engagement based platforms.
Start-Stay-Stick: The KPI framework; what to calculate, how to chart, and what actions to take. Simple and decisive.
Test and learn: A/B testing stripped to what you need. Plain language, no advanced statistics.
Best practices: Learnings and know-how from four years of product analytics, with best practices to implement right away.

The Blueprint's 3-part framework is straightforward yet powerful. Born out of established lean management principles, you get 30 pages of the theory, plus best practices and learnings.

Start-Stay-Stick, the KPI framework

Point the Start-Stay-Stick lens at a feature to understand its engagement

Once we have reframed engagement, it's important to establish a basic KPI and metric framework so we know how to adapt our product to our users' behaviour.

Are users finding the features?
How engaging are your features?
Are users getting value, or just passing through?

See an example of how I run through diagnosing a feature issue in this blog post.
The User Engagement Blueprint will teach you how.

Things people ask

We already have GA4 dashboards. What does this add?

GA4 tells you what happened. It does not tell you which question to ask of it. The Start-Stay-Stick framework is a way of pointing the data you already collect at a decision, looking at trends and benchmarking against yourself. Most of it runs on events you are likely already tracking.

Our user base is small. Does this still work?

The theory applies to digital products of all sizes. Within the User Engagement Blueprint the KPI Framework works at any size and a trend is readable well below a thousand users. Product experimentation (A/B testing) needs user volume, but you can target selective directional bets from as little as 500 users.

Is this only for mobile apps?

It was built on four years of mobile app data, and the examples come from there. The framework itself is about the user journey and applies to any digital product intended to build user engagement driven by returning users, websites and platforms included.

Will it work on my app or platform?

The frameworks within the User Engagement Blueprint are self correcting. It is a system you can apply where the outcome is a true test-and-learn and data-driven culture that becomes embedded in the development cycle.

Get started right away

Simple yet powerful framework to direct product development towards user-value. Reframe what conversion means, point the KPI "Start-Stay-Stick" framework at one feature, and you will know which of the three is failing and what to change.

Get the Blueprint PDF now

Introductory price of CHF 30

Want support to implement it on your own product? See the consulting packages.